Monday, 27 February 2012


When it comes to fashion, It’s easy to take it a little too seriously sometimes. Yeah, fashion and clothing is exciting...but it always seems a bit...well, for lack of a better word, serious! God knows why, I mean with so many designers out there creating such eye-watering collections, you’d expect more of them to be a little less grown-up and a little more playful. Fortunately, there is one designer who constantly reminds me that fashion should be fun, with each offering riddled with the kind of tongue-in-cheek energy you'd only expect from a true rascal of fashion.

I am of course talking about the notoriously Technicolor Jeremy Scott. Whenever I see Scott’s work, I can't help but giggle to myself. On paper his designs shouldn't work...but somehow, in reality, it works every time. Early on in his career he began with a much more muted palette, creating a new sub-genre of street wear: an urban style that screamed in the face of convention that little bit louder than the rest. Today, his work maintains its original 'F*ck you mainstream' aesthetic, but has grown into dare I say, a mainstream brand? He has managed to create a fashion rebellion that even the most mundane of dressers would commit murder to wear. And with just about every celebrity of the moment being photographed in JS, many of which are A-list heavy weights, it’s unsurprising that he has reached such stellar heights. Stars such as Rihanna, Katy Perry, Lady Gaga and Kanye West are just some of his celeb friends who can’t seem to get enough, and with endorsements such as these, It’s no wonder his collections are now some of the most eagerly anticipated of the season.

Scott’s imagination is completely unrestrained, the characters he creates are so outlandish and dripping in that much colour, it’s often hard to believe you’re not looking at a cartoon. Delving into the JS archives is like falling into the world’s most impressive dressing up box. So far we’ve had: The Flintstones, Fetish wear, American football, Geisha, Butterflies, Fast food, Musical Instruments, Cowboys and work men to name but a few!

Collaborating with sportswear brand Adidas gained him yet another legion of fans. Not only does he re-imagine those iconic tri stripes, but he also creates footwear too. I mean, let’s face it…what else could you put on your feet to do a Jeremy Scott outfit justice?! His ‘teddy’ and ‘wings’ shoes have divided the fashion world however…some say they’re ‘too much’, but since when has that stopped Mr Scott?

JS has then gone on to lampoon the accessories market, with high profile collaborations with big names such as Linda Farrow and Swatch. It comes as no surprise that his eye and wrist wear is in as high a demand as his white hot threads. So basically, JS now needs to team up with New Era and he’s got everything covered: The top, middle and bottom. When It comes to JS, there’s no such thing as overkill. I’m not even joking…I really do hope a New Era collaboration is in the pipeline…I mean, wing hats? Hello??

Jeremy Scott has got almost everything covered at the moment…but what could possibly be next from this bad kid of clothing? With the brands twists and turns, your guess is as good as mine. One thing’s for sure though: Buckle up your seatbelts and expect the unexpected…It’s gonna be a bumpy ride.

‘’In a way, as fashion designers we dictate fashion. But I think of it as I ‘propose’ fashion, personally. I propose this idea and people can take from it, for them. I’m just constantly trying to make new exciting items and new exciting things to propose for people…just keeping the volume turned up’’ Well Jeremy…we hear you loud and clear. And we ACCEPT.

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